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The Art of SEO: Mastering Search Engine Optimization $23.7 DIVWritten by four experts on search engine optimization (SEO), this book provides guidelines for planning and executing a search engine strategy for websites. The book is for anyone interested in becoming an SEO practitioner, and people already working in the profession. For novices, it's a complete and thorough education on search engine optimization -- SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements./divDIVpA well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.brbrThe authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.brbrulliExplore the underlying theory behind SEO and how search engines workliLearn the steps you need to prepare for, execute, and evaluate SEO initiativesliExamine a number of advanced strategies and tacticsliUnderstand the intricacies involved in managing complex SEO projectsliLearn what's necessary to build a competent SEO team with defined rolesliGlimpse the future of search and what lies ahead for the SEO industry/ul/p/divDIV/divDIVpEric Enge is the President of Stone Temple Consulting, a leading SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Webmaster World. Er@7³33333ÿ¾Úx