seo basics

Where can one learn about advanced SEO?

I already know basics and I am interested in perhaps going into the field. I want to know if there are courses on how to become an SEO professional or similar resources to help me
a) improve my SEO techniques
b) understand how to work in the field [finding jobs, pricing projects, setting up a business, etc]

SEO is a very dynamic field where search engines make changes to their algorithms without any warnings that taking a course on the topic will render your learnings outdated by the time the course is completed.

Forums where serious webmasters and SEO folks gather are a good place to start. I suggest you join WebmasterWorld.com http://www.webmasterworld.com — their forums are participated in by employees of Google, Yahoo and other SEs. And the discussions are typically very technical — every hiccup of the datacenters are analyzed and every variable from duplicate content to sandboxing to redirects are analyzed and discussed endlessly

Other great sites that you need to check out include

Search Engine Watch http://forums.searchenginewatch.com/
Digital Point http://forums.digitalpoint.com/

Attend SEO conferences. The most important are Search Engine Strategies http://www.searchenginestrategies.com/ and Brett Tabke’s Webmasterworld Pubcon http://www.pubcon.com/bios/brett_tabke.htm . Danny Sullivan, one of the famous SEO specialists used to run SES but has decided to leave and start his own Search Marketing Expo http://searchmarketingexpo.com/ These conferences are attended by the whos who in search engine marketing, including the search engines themselves

Also keep track of the announcements from the search engines particularly their press releases and blogs. With Google, always read Matt Cutts’ blog

Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)

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